THE CAVIAR LOOKBOOK
Why the name Caviar Lookbook? Caviar symbolizes the rich skin of women around the world. Women around the globe love to relish in the best skincare. We will try everything new to pamper our skin at all cost. This is why our skin can be likened to the most expensive Caviar.
The beauty industry is a billion-dollar business because women spend millions of dollars to maintain beautiful skin. Let's face it.......at the end of the day, we want to look our very best. This is why our Lookbook references and highlights only the very best and top beauty brands.
The Caviar Lookbook is a strong voice of support for smart, brilliant, beautiful, industrious women who are CEOs. CEOs who developed a beauty collection that works if not better than the brands currently featured in luxury high-end magazines or current beauty products on the market.
Without hesitation, these CEOs represent all of us who have been clients to other beauty brands for years. However, what these brilliant & super smart CEOs discovered is that many of their beauty needs to be changed and their beauty needs were ignored.
The grade and level of beauty products were not adjusting to the demands of the consumer. Infact, the current void in the market shows many beauty brands are not sensitive to the scope of various skin issues that many women experience.
The Caviar Lookbook launched in March 2020 for women to discover new, amazing and fresh beauty products to add to their current beauty routine. The Caviar Lookbook is listening and committed to shaking up the beauty routine by highlighting the creme de la creme. The very best, fresh and new product brands. Our focus is people, product & presentation.
Our goal is to create exciting, informative, and beautiful Digital Editorials for amazing beauty brands. The Caviar Lookbook's objective is not to just sit back to watch these brands grow successfully because they will but to see these brands flourish, expand, thrive, and triumph within the competitive beauty industry.
The Caviar Lookbook is the undiscovered........yes rare exquisite pearl.
CEO OF THE CAVIAR LOOKBOOK
In February 2020 - I just returned from the most romantic and amazing vacation in Italy with my best friend & husband. It was a time for me to rethink, rebrand & recalibrate. I was streamlining a few new creative ideas.
While in Italy - I had a chance to use some pretty amazing products and my skin felt and looked different. My husband and I hired a photographer to take pictures of us in Milan. My skin was glowing and radiant and it wasn't any trick photography. It was the beauty products, how I applied them and of course the climate in Italy.
The "Ah" moment.
It was of interest to me to talk about the beauty products that really worked and at the same time build a platform for women to flourish especially in an overcrowded industry.
From my perspective – it appears that we are all conditioned to buy the same beauty products year after year.
However, there is a huge void because there is market of amazing beauty products that become invisible because they simply don’t have the budget to advertise with high-end magazines. Many exceptional beauty products are looked over because the brand is not paying $10,000 for space in a high-end magazine to become validated for an Editorial.
Therefore - I plan to shake things up in the industry and go against the grain as a pearl would inside of a oyster. I studied, researched and designed a blueprint business that would be the perfect platform for great beauty brands.
I became the CEO & The Creative Digital Beauty Editor of The Caviar Lookbook.
I wanted to be the The Beauty Editor that gave a voice to smart, hardworking women who were CEOs and who developed products that work if not better than the brands featured in your luxury high-end magazines or even better than beauty products currently on the market. My objective is to design Digital Editorals and to financially invest in The Caviar Lookbook. We do not believe in forcing the CEO of beauty brands to sign a ridiculous 3, 6 or 12 month contract that many agencies are notorious for. Our doors are wide open to Beauty Brands that would love to have a Digital Editorial by The Caviar Lookbook - on an as needed basis.
Being able to promote other businesses is something I have always done in business - so trust me this is not new to me. My very first (baby) company was Smitherman & Barnwell.
Smitherman & Barnwell (@smitherman) collections have appeared in the most elegant magazines such as Vogue Bambini, Martha Stewart, Elegant Bride, Earnshaws, Children’s Business Magazine/Women’s Wear Daily (WWD), Grace Ormonde, New Jersey Bride, Weddingbells, The Knot, Bergen County Magazine, Modern Dog, New Jersey Life Magazine, Hamptons, Boutique Luxury for Children, Tunnel Magazine, The Bride & the Bloom, Brides, Bridal Guide, Hudson Valley Magazine, Inside Weddings, Modern Bride, San Diego Style Weddings, Star, and Tot Trends. We were even featured on WABC-TV, a television network covering the greater New York, New Jersey and Long Island area within the United States
Over the years we have been graced with the opportunity to cater to private clients from around the globe – from Dubai, London, Washington, D.C., New York, and the like. The Smitherman & Barnwell private clients are prestigious attorneys, physicians and elite business women who desire that their daughters to look beautiful, dignified, and luxuriously at their best!
I traveled with Moet & Chandon for a Fashion Statement Show which was quite impressive. Moet & Chandon honored the legacy that fashion designers represent. As the CEO/Creative Director of Smitherman & Barnwell - we were among fashion designers to watch. Designers who would make an historic contribution to style. Moet & Chandon had taken an active role in encouraging creativity and developed a fashion showcase of dynamic and emerging briliant fashion designers to a new generation. It was Ms. Bethann Hardison who supported myself as a Creative Designer and a plethora of designers like Lafayette 148, Sean John, FUBU and Manale. Even today, Ms. Bethann Hardison was asked by Gucci to step into the role as the Executive Advisor Global Equity and Culture Engagement reporting to the global CEO.
Several years later I started my second company - The Luxury Poo (@Theluxurypoo) which focuses on our best friend – dogs. I even developed a dog collection and currently design The Risotto Rigoletto Scarfs for our lovable dogs.
And now my third company .............The Caviar Lookbook!